About On The Board

College swim recruiting can feel like a giant research project handed to families at the worst possible time.

There are roster pages, time standards, conference results, academic programs, tuition numbers, coach emails, recruiting forms, advice threads, and spreadsheets. Each piece is useful on its own, but very little of it helps answer the question families are really asking:

Which schools are actually worth a closer look?

I built On The Board to make that question easier to work through.

My background is in product design and technology. I've spent my career turning complicated information into tools people can understand and use. That is the lens I brought to college swimming recruiting.

I'm a swim parent too. My son swims competitively, so this started showing up on my radar before we were really in recruiting mode.

Once I started looking, I realized how much of the work lives in separate places. Times in one place. Rosters somewhere else. Academics on another site. Cost buried a few clicks away. After a while, the hard part wasn't finding information. It was keeping track of why a school was still worth looking at.

I didn't need someone to tell us where he should go. I needed a better way to keep the research grounded.

Times matter, but they do not tell the whole story.

A swimmer might be a good fit on one roster and buried on another. A school might look right athletically but not offer the major the swimmer wants. Another school might not be the first name that comes up in a recruiting conversation, but could make more sense once you look at academics, roster depth, location, cost, and fit together.

That is the work On The Board is built to do.

It helps families start with a broad set of college swim programs, then narrow the list around the swimmer's times, academics, major, and preferences. The goal is not to replace coaches, recruiting conversations, or family judgment. The goal is to give families a clearer starting point before they spend hours digging through tabs, spreadsheets, and scattered advice.

I care a lot about how this product is built.

  • The data should be useful.
  • The methodology should be explainable.
  • The product should be easy to use on a phone.
  • The copy should sound like something a swim parent would actually say to another swim parent.

That is also why I'm careful about what On The Board claims to do. It is not meant to pick a school for a swimmer or make recruiting feel more certain than it is. It is meant to put the useful pieces closer together, so a family can see where the times may fit, what the school offers, and whether it is worth spending more time on.

  • It cannot guarantee recruiting interest.
  • It cannot decide what school is right for a swimmer.
  • It cannot turn a complicated process into a perfect answer.

That honesty is part of the product.

Swimming is important. For many kids, it shapes how they work, compete, and carry themselves. But college is also about what comes after swimming. What a student studies, where they grow, and what kind of future they are building weigh just as much.

On The Board exists for families trying to think about all of that at the same time.

Built by a swim parent.

Designed by someone who cares about making hard decisions feel clearer.

Kevin Tu

Swim parent · Founder, On The Board